Open Private: Scent Business Club

Service Description

Are you ready to expand and scale your scent-based business? Scents Business Club is an all-inclusive strategic workshop designed to help you build a strong perfume brand foundation — from concept to execution. This is not just about creating a fragrance. This is about building a brand system through scent. In this session, you will learn how to: * Develop a clear business roadmap * Identify and define your target audience * Build a distinctive scent identity aligned with your brand * Structure your perfume concept for long-term scalability The session is led by Divanda Gitadesiani, a beauty entrepreneur with over eight years of industry experience. She has been featured in: SEA Today, Kompas, Detik, and Female Daily. Track Record & Achievements: * Founded Klei & Clay (2017) – Nominated Best Acne Product by Popbela IDN Media * Founded Klei Studio Academy (2022) – 2,000+ students * Founded Amber Beauty Bar (2024) * 1st Winner – Business Competition by KoinWorks * 3rd Winner – KMP Sisternet 2022 * Top 10 – W20 Womenpreneur * Business & Brand Design Consultant / Mentor at StellarWoman & WomenWorks The Harmony Framework Our exclusive framework to build a sustainable scent business: 1. People Define your true target market with precision and create your Ideal Customer Avatar. 2. Product Understand scent strategy and learn how to match fragrances to your audience’s preferences. 3. Personality Determine your brand positioning — mass market or artisan niche. Bonus: Essential do’s and don’ts when selecting a manufacturer (makloon). 4. Profit Master pricing strategy, calculate COGS accurately, and build a profitable structure. 5. Power An introduction to finance, tax, and legal fundamentals for brand sustainability. Creating Your Brand’s Signature Scent Experience a hands-on session using the scent mapping method. You will explore 84 unique raw materials to craft a signature perfume inspired by your Ideal Customer Avatar. This is not random blending. This is structured formulation with intention. What You’ll Receive: - Scents Business Plan Book - 1 Box containing 50gr of your own perfume in a Luxury KSA Velvet Box (Worth IDR 150,000) - Complimentary Scents Bar 20ml (Worth IDR 200,000) - 15-minute 1-on-1 Business Consultation with Divanda - Snacks and beverages - Exclusive networking session with fellow scentpreneurs